Food Services Revenue and Growth Manager - Pakistan

About the role

In your first year, you will lead the growth and profitability of Flora Food Group's Food Service business across Pakistan, driving revenue, volume and market penetration targets. The role expands the company's presence in the Out-of-Home channel, including HORECA, bakeries, industrial customers, catering and institutions, and reports to the Head of Sales Pakistan while leading a team of four direct reports.

Key responsibilities

• Develop and execute the national Food Service growth strategy and annual operating plan to capture new opportunities.
• Build and maintain strategic partnerships with key customers, distributors and food industry stakeholders to drive channel expansion.
• Lead customer planning, forecasting and commercial negotiations to meet revenue and profitability goals.
• Collaborate with Marketing, R&D, Supply Chain and Finance to deliver customer-focused solutions.
• Oversee route-to-market development and manage trade investments, commercial budgets and distributor performance.
• Own revenue growth, volume targets, profitability and market penetration, and lead a high-performing team to deliver results.

Required profile

• Strong commercial experience in Food Service, HORECA or B2B food ingredients, with a proven track record in business development and channel expansion.
• Strategic thinking and entrepreneurial mindset, able to identify growth opportunities and lead cross-functional teams.
• Skilled in negotiation, stakeholder management and financial acumen.
• Genuine interest in food culture and consumer behaviour, and curiosity about emerging food trends.