Google Analytics (GA4) Specialist

About the role

Teraleads is a marketing agency focused on dental marketing, partnering with dental clinics in the USA on PPC, SEO and full-arch campaigns. It is hiring a fully remote Google Analytics (GA4) Specialist (EMEA time zone) to ensure every click, call, form submission and booked patient is measured accurately so campaigns can be optimised on reliable data.

Key responsibilities

• Own GA4 configuration across client properties, including data streams, events, custom dimensions, audiences and data retention settings.
• Build, manage and maintain Google Tag Manager containers, keeping them clean, documented and consistent.
• Set up and maintain conversion tracking for Google Ads, Meta and TikTok, including forms, calls, booking widgets and thank-you page events.
• Implement and troubleshoot Enhanced Conversions, Consent Mode v2 and offline conversion imports from CRM data.
• Analyse user behaviour to find drop-off points and conversion opportunities, and audit new clients' tracking for gaps, duplicates and broken tags.
• Build Looker Studio dashboards for the Google Ads, Meta and SEO teams and verify tracking before campaigns launch.
• Monitor data quality, flag anomalies and use AI tools to automate audits, QA checks and reporting.

Required profile

• At least 5 years of hands-on experience in web analytics and conversion tracking, with deep GA4 expertise; general digital marketing, media buying or SEO experience does not qualify.
• Proven experience setting up conversion tracking for Google Ads, including Enhanced Conversions and offline conversions.
• Ability to manage several client properties at once and to explain tracking setups and fixes to non-technical teams.
• Must be able to show past tracking work and discuss how it improved campaign decisions.

Required skills

• Advanced Google Tag Manager, including custom triggers, variables, data layer and debugging.
• Looker Studio dashboarding and HTML/JavaScript for tag implementation.
• Consent Mode v2, cross-domain tracking, UTM structure and event-based measurement.
• Integration of tracking with CRM and lead management systems.
• Preferred: dental or healthcare marketing, HIPAA awareness, server-side tagging, CallRail, BigQuery, Meta Pixel, Conversions API, TikTok Pixel and Events API.

Salary depends on experience, skill level and location. Applications are accepted only through the company's careers page.