Growth Marketing Manager - OTT & Audience Engagement

About the role

We are seeking a hands‑on Growth Marketing Manager to lead OTT and audience‑engagement initiatives. The role combines data‑driven analysis with execution of acquisition, retention, and CRM campaigns to accelerate user growth.

Key responsibilities

• Drive user acquisition, engagement, and retention across OTT platforms.
• Manage and optimize GA4 and Firebase analytics to monitor audience behavior.
• Plan, launch, and refine push‑notification and CRM campaigns.
• Analyze content performance, audience journeys, and growth KPIs.
• Translate insights into actionable growth initiatives.
• Collaborate with Content, Marketing, and Product teams to scale audience numbers.

Required profile

• 4–7 years of experience in OTT, digital media, growth marketing or audience engagement.
• Proven ability to execute growth activities independently, not only at strategy level.
• Data‑driven mindset with strong analytical capabilities.

Required skills

• Google Analytics 4 (GA4)
• Firebase
• Audience growth and retention tactics
• Push‑notification and CRM campaign management
• Digital acquisition techniques
• OTT/content analytics and reporting