Marketing Strategist & Performance Marketer
DRAPPY STORES UK LIMITED · Karachi
Job description
About the role
We are seeking a Marketing Strategist & Performance Marketer to develop data‑driven growth strategies and run high‑performing paid campaigns that boost sales, acquire customers, and expand brand presence.
Key responsibilities
- Develop and execute marketing and growth strategies aligned with business goals.
- Plan, manage, and optimise Meta, Google, TikTok and other paid campaigns.
- Own key performance metrics such as ROAS, CAC, CPA, CTR and conversion rate.
- Conduct competitor, customer and market research to uncover growth opportunities.
- Analyse campaign and website data to identify performance gaps and recommend actions.
- Collaborate with creative, e‑commerce, development and management teams.
Required profile
- 3+ years of performance/growth marketing experience.
- Strong hands‑on expertise in Meta Ads and Google Ads.
- Solid understanding of e‑commerce funnels, attribution and analytics.
- Ability to translate data into clear marketing strategies and actions.
- Commercial mindset focused on profitable growth.
Required skills
- Meta Ads
- Google Ads
- GA4 implementation
- CAPI integration
- Pixel tracking
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Published 1 day ago
Expires 1 month from now
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DRAPPY STORES UK LIMITED
Karachi
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