Sales Representative - B2B/B2C (Lahore)

About the role

Bestax Chartered Accountants offers accounting, taxation, bookkeeping, business advisory and digital marketing services to businesses in Canada and internationally. It is looking for a motivated, results-driven B2B/B2C Sales Executive to join its backend sales team in Lahore. The role focuses on generating new business, mainly in the Canadian market, by following up company-provided leads, building client relationships and reaching sales targets.

Key responsibilities

• Follow up company-provided leads and contact prospects by outbound calls, emails and other channels
• Promote services such as bookkeeping, accounting, corporate taxation, tax preparation, business advisory, compliance and digital marketing
• Conduct sales calls, virtual meetings and presentations to understand client needs and recommend services
• Maintain a pipeline of prospects, follow up promptly and convert leads into clients
• Build long-term relationships and create opportunities for repeat business, upselling and cross-selling
• Prepare sales proposals, quotations and customised service packages with internal teams
• Coordinate with the Dubai team and collaborate with internal teams on client handover
• Record leads, interactions, follow-ups and pipeline progress in Zoho CRM
• Achieve monthly sales targets

Required profile

• 1-3 years of experience in B2B sales, business development, client acquisition or a similar role, preferably in accounting, taxation, digital marketing, SaaS or professional services
• Experience handling inbound or company-provided leads and converting prospects into clients
• Experience with international clients, especially in the Canadian market, preferred
• Ability to understand business requirements and explain the value of professional services
• Willingness to work the night shift from 6:00 PM to 3:00 AM (Pakistan Standard Time)

Required skills

• Excellent English communication, presentation, negotiation and interpersonal skills
• Strong client engagement, follow-up, relationship-building and deal-closing abilities
• Basic understanding of accounting, bookkeeping, taxation, compliance or digital marketing is an advantage
• Familiarity with Zoho CRM, email communication, client management and sales pipeline tracking preferred

What we offer

• Competitive salary with performance-based commissions
• Exposure to international business development and professional services
• Professional development, ongoing training and support
• Hands-on experience with Zoho CRM and international client management
• Collaborative, growth-oriented work environment