AI Marketing & Social Media Executive

About the role

The company is looking for an AI Marketing & Social Media Executive with hands-on experience in B2B, SaaS, IT services or agency marketing. The role combines AI-powered marketing, social media management, content creation, outbound campaigns and performance tracking, with the main aim of generating qualified leads and supporting business growth.

Key responsibilities

• Build and manage AI-powered marketing workflows with tools such as n8n, Make and Zapier, and use AI tools like ChatGPT, Claude, Gemini and Perplexity for research, content and campaign execution.
• Manage social media channels (LinkedIn, Instagram, Facebook, X, YouTube, TikTok), create content strategies and posts, reels, videos and other content, and monitor engagement and competitors.
• Plan and run paid social campaigns, support B2B lead generation and outbound campaigns, research target audiences and ideal customer profiles, and track and optimise campaign performance.
• Support SEO and AI search visibility, optimise content for traditional and AI-powered search, and conduct keyword, competitor and market research.
• Track website traffic, engagement, leads and conversions using GA4, CRM platforms and reporting tools, and prepare regular performance reports.

Required profile

• At least 3 years of experience in B2B, SaaS, IT services or agency marketing.
• Practical experience in both performance marketing and social media management.
• Strong understanding of LinkedIn and short-form video platforms.
• Hands-on experience with AI tools and marketing automation, and knowledge of paid social campaigns and lead generation.
• Familiarity with GA4, CRM platforms and marketing analytics.
• Strong written and verbal English, and a portfolio showing measurable marketing and social media results.

Required skills

• Preferred tools: AI (ChatGPT, Claude, Gemini, Perplexity); automation (n8n, Make, Zapier); social media (Buffer, Hootsuite, Metricool, Later); content creation (Canva AI, Adobe Firefly, Midjourney, CapCut, Descript); analytics (GA4, Looker Studio, HubSpot, Zoho); advertising (LinkedIn Ads, Meta Ads).
• Ability to demonstrate at least 3 AI or marketing automation workflows.

To apply, candidates must share an updated CV, a portfolio of previous marketing and social media work, details of at least 3 AI-powered workflows or automation projects, and measurable results from previous campaigns where available.