ASO Expert (Mobile Games)

About the role

TechZango Studio, founded in 2021, is a software house specializing in mobile apps, mobile games, graphic design and digital marketing. It is looking for an experienced, results-driven ASO Expert (Games) to lead its App Store Optimization strategy across Google Play and the Apple App Store, with the aim of maximizing organic downloads, improving keyword rankings and scaling conversion rates across its mobile gaming portfolio. The position is on-site and requires 2-3 years of experience.

Key responsibilities

• Plan and execute end-to-end ASO strategies (metadata, keywords, visual assets, localization) for Google Play and App Store Connect.
• Conduct keyword research, gap analysis and competitor monitoring to rank for high-volume gaming queries.
• Work with graphic designers to create, test and refine game icons, screenshots, feature graphics and promo videos.
• Design and run native A/B tests in Google Play Console and App Store Connect to improve store listing conversion rates.
• Track market trends, algorithm updates and competitor strategies in mobile gaming.
• Monitor impressions, downloads, keyword rankings and CVR, and turn the data into insights for the product team.

Required profile

• 2-3 years of hands-on ASO experience focused on mobile games.
• Strong analytical ability focused on user acquisition, conversion rate optimization and ROI.
• Deep passion for mobile games and a clear understanding of what drives player installs.
• Excellent written and verbal English for localization and team collaboration.

Required skills

• Experience with ASO tools such as Sensor Tower, AppTweak, MobileAction or Data.ai (App Annie).
• In-depth knowledge of Google Play Console and App Store Connect, including native A/B testing tools.

What we offer

• Competitive salary plus performance bonuses.
• Subsidized meals and accommodation.
• Team celebrations and regular events.
• Career growth and professional development.