Assistant Channel Manager

About the role

As an Assistant Channel Manager at Shan Foods, you will support the development and execution of trade marketing strategies across retail and distribution channels in Islamabad and surrounding regions. You will work closely with the sales team, retailers and distributors to boost brand visibility, ensure contractual compliance and drive sales growth.

Key responsibilities

• Generate growth for assigned channels (GT, Mart, Super Store, Wholesale) by building and maintaining relationships with customers and key stakeholders.
• Track and execute Retail and Wholesale drive activities, assisting field sales with outlet selection and contract sign‑ups.
• Lead, plan and evaluate merchandising and trade activation tasks, monitoring daily KPIs and reporting performance.
• Verify in‑store display compliance, POSM placement and branding, and manage trade asset records.
• Calculate store‑wise incentives and finalize performance results.
• Monitor counterfeit and competitor activities, providing timely reports and recommendations.

Required profile

• Bachelor’s degree (any discipline).
• 2–4 years of experience in FMCG field sales.
• Strong communication and interpersonal abilities.
• Proactive attitude, initiative and commercial acumen.
• High integrity and ability to work collaboratively.

Required skills

• Proficiency in MS Office.

What we offer

• Equal‑opportunity workplace with inclusive culture.
• Competitive compensation and benefits.
• Opportunities for professional growth and learning.