Assistant Manager Marketing Campaign
Oxford University Press · Karachi
Job description
About the role
This position is responsible for developing and executing strategic marketing initiatives that drive brand awareness, customer engagement, and market penetration, leading to increased market share.
Key responsibilities
- Strategically plan and implement digital marketing campaigns to strengthen online presence and foster customer engagement.
- Develop cohesive communication strategies across PR, digital, content, and social media.
- Apply segmentation and customer profiling techniques to maximise demand generation.
- Plan and manage Below-The-Line (BTL) activities such as events, promotions, product launches, and direct marketing.
- Track and analyse campaign performance data to make informed adjustments.
Required profile
- Master’s degree in Marketing or Business Studies.
- 3–4 years of experience with a proven track record of developing multi‑channel roadmaps.
- Deep empathy for the education market audience.
- Strong organisational skills to manage multiple campaigns simultaneously.
- Ability to analyse data and derive actionable insights.
- Excellent written and verbal communication skills.
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Published 8 hours ago
Expires 1 month from now
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Oxford University Press
Karachi