Brand Manager – Digital, ATL & BTL

About the role

Gulf Trading Corporation (GTC) is seeking a proactive Brand Manager to lead integrated marketing campaigns for its portfolio of fragrances, personal care, beauty and consumer products. The role focuses on digital, ATL and BTL initiatives to strengthen brand presence across Pakistan and the UK.

Key responsibilities

• Plan, coordinate and execute 360‑degree marketing campaigns across digital, ATL and BTL channels.
• Develop campaign briefs, creative directions, content calendars, launch and activation plans.
• Manage social media, paid advertising, influencer collaborations and online promotions to boost digital visibility.
• Oversee outdoor media, retail branding, mall activations, events, trade marketing and e‑commerce initiatives.
• Monitor budgets, timelines, approvals and ensure high‑quality execution.
• Conduct retail checks, competitor analysis and consumer trend reviews.
• Track digital KPIs such as engagement, reach, CTR, conversions and ROAS.
• Identify opportunities to improve brand visibility, consumer engagement and commercial growth.

Required profile

• Minimum 3–4 years of experience in brand, account or campaign management, advertising or digital marketing.
• Hands‑on experience managing campaigns across digital, ATL and BTL platforms.
• Proven ability to handle multiple brands, timelines, vendors and external partners simultaneously.
• Strong communication, presentation and project‑management skills.
• Creative understanding to develop clear briefs and maintain brand consistency.
• Excellent negotiation, stakeholder management and vendor coordination abilities.

Required skills