Brand Strategist

About the role

We are seeking a creative Brand Strategist who can move beyond individual campaigns to craft cohesive brand experiences that resonate with audiences and drive lasting impact. In this role you will shape the brand’s identity, guide integrated marketing initiatives, and ensure a consistent, compelling presence across digital, social, and offline channels.

Key responsibilities

• Develop and execute brand strategies aligned with business objectives and long‑term growth.
• Lead end‑to‑end planning and execution of integrated marketing campaigns across digital and offline channels.
• Analyze market trends, consumer insights, and competitor activity to identify growth opportunities.
• Define brand positioning, messaging, and communication frameworks.
• Maintain consistency of brand identity, tone of voice, and visual guidelines across all platforms.
• Collaborate with cross‑functional teams to deliver impactful campaigns.
• Manage campaign timelines, budgets, vendors, and external agency relationships.
• Track performance, analyze KPIs, and recommend data‑driven optimizations.
• Support employer branding, CSR initiatives, and marketing events.

Required profile

• 3–5 years of experience in Brand Management, Brand Strategy, or Marketing.
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (Master’s a plus).
• Strong understanding of brand strategy, consumer behavior, and integrated marketing.
• Proven ability to manage multi‑channel campaigns from concept to execution.
• Excellent analytical, project management, communication, and stakeholder management skills.

Required skills

• Microsoft Excel
• Microsoft PowerPoint
• Google Analytics
• Meta Business Suite
• Project management tools