Category Manager – Foods B2B (Corporate Sales)

About the role

The Category Manager – Foods – B2B will lead the sales performance and profitability of the food segment, driving growth through strategic planning, market analysis and strong customer relationships.

Key responsibilities

• Own total sales performance and profitability against the annual business plan.
• Monitor receivables, cash flow and bad debt minimisation.
• Consolidate regional forecasts with at least 80% accuracy for procurement and production planning.
• Analyse competition, define short‑ and long‑term business plans and implement loyalty strategies to keep customer retention above 90%.
• Conduct market sizing, opportunity mapping and develop a comprehensive go‑to‑market plan.
• Control inventory aging in coordination with supply chain and maintain proper documentation.
• Collaborate with technical and lab teams on product trials, approvals and new product development.
• Manage key accounts, resolve commercial conflicts and lead team training and talent development.

Required profile

• Master’s degree in Business Administration, Sales & Marketing or Food Technology (MBA preferred).
• 8‑12 years of relevant experience in sales and category management.
• Strong communication, negotiation, leadership and strategic thinking abilities.

Required skills

• Product knowledge and P&L management.
• Data analytics, market research and forecasting.
• Product development and sales reporting.
• ERP systems and Microsoft Office Suite proficiency.