Content Strategist

About the role

PackageX is building a Physical Logistics Execution Platform for enterprise teams in manufacturing, distribution, warehousing, retail and logistics environments, using vision AI, workflow automation, mobile execution and integrations. It is looking for a content strategist who can write well, research deeply and work independently in a fast-moving startup, owning content that builds authority in logistics, supply chain, warehouse operations and enterprise technology.

Key responsibilities

• Develop and execute a content strategy aligned with the ICP, product positioning and growth priorities
• Write and publish a high volume of content: SEO articles, thought leadership, guides, industry reports and landing pages
• Research industry topics, trends and customer challenges to build original perspectives
• Plan content around keywords, search intent, customer pain points and content gaps
• Optimize content for traditional search and AI-powered search platforms, using AI tools to speed up research, ideation and drafting
• Collaborate with SEO, marketing, product and sales teams to turn complex technical concepts into clear content
• Write headlines and body copy for operations, supply chain and technology buyers; proofread and edit content
• Audit and update existing content, and track performance (traffic, rankings, visibility, backlinks, engagement, conversions)
• Build repeatable content processes so the team can produce quality content at scale

Required profile

• Bachelor's degree in Marketing, Communications, English, Journalism or a related field
• Proven experience in B2B SaaS content writing, content strategy or SEO
• Portfolio of published articles or content projects
• Ability to handle multiple projects in a fast-paced environment and collaborate across functions

Required skills

• SEO fundamentals: keyword research, search intent, on-page optimization and organic growth
• Excellent writing, editing and research skills
• Working knowledge of CMS platforms and SEO tools
• Data-driven approach to content performance
• Nice to have: experience writing about logistics, supply chain, automation, computer vision or enterprise software, and hands-on experience with AI tools in content workflows

The application process involves review by the People team, interviews with the hiring manager and other functional heads, possibly an assessment or presentation, and an offer after three rounds, subject to reference and background checks.