Content Writer (B2B SaaS)

About the role

SeeBiz is looking for a creative, research-driven and results-oriented Content Writer to create high-quality content for a US-based B2B audience. The ideal candidate has strong writing and copywriting skills, a good understanding of SaaS and technology businesses, and can turn complex concepts into clear, engaging and persuasive content. The position is full time and on site in High Q Tower, Lahore.

Key responsibilities

• Research US-based B2B companies, SaaS products, industry trends, competitors and target audiences.
• Plan, write, edit and deliver long-form and short-form content across several marketing channels.
• Create SEO-friendly website content, landing pages, blogs, articles, product descriptions and other marketing materials.
• Write social media content for LinkedIn, Instagram, X and other platforms.
• Write copy, hooks, headlines, captions and CTAs to support engagement and lead generation.
• Translate complex SaaS, IT and technology concepts into clear messaging.
• Apply SEO principles, keyword research, search intent analysis and content optimisation.
• Run competitor analysis and content gap research.
• Collaborate with content strategists, scriptwriters, designers and video editors, and proofread and edit content to brand guidelines.
• Monitor content performance and recommend improvements, while meeting deadlines.

Required profile

• 3+ years of professional content writing experience, preferably in B2B, SaaS, IT or technology companies.
• Proven experience in long-form and short-form content, blogs, articles, website content and landing page copy.
• A portfolio showing writing quality, versatility and research capability.
• Ability to work independently, handle revisions and meet deadlines.

Required skills

• Strong written English, including grammar, sentence structure, storytelling and editing.
• SEO knowledge: keyword research, search intent, on-page optimisation and SEO-friendly structure.
• Copywriting, headlines, hooks and CTAs.