Content Writer (B2B SaaS)

About the role

A full-time, on-site Content Writer position based in Lahore, working for a US-based B2B audience. The ideal candidate has strong writing and copywriting skills, a good understanding of SaaS and technology businesses, and can turn complex concepts into clear, engaging and persuasive content.

Key responsibilities

• Research US-based B2B companies, SaaS products, industry trends, competitors and target audiences to create relevant content.
• Independently plan, write, edit and deliver long-form and short-form content across several marketing channels.
• Write SEO-friendly website content, landing pages, blogs, articles, product descriptions and other marketing materials.
• Create social media content for LinkedIn, Instagram, X and other platforms, plus copy, hooks, headlines, captions and CTAs.
• Translate complex SaaS, IT and technology concepts into clear, audience-focused messaging.
• Apply SEO principles, keyword research, search intent analysis and content optimisation to improve organic visibility.
• Conduct competitor analysis and content gap research, and collaborate with content strategists, scriptwriters, designers and video editors.
• Proofread and edit content, incorporate stakeholder feedback and monitor performance insights to recommend improvements.
• Manage multiple assignments, prioritise workloads and meet deadlines.

Required profile

• 3+ years of professional content writing experience, preferably in B2B, SaaS, IT or technology companies.
• Proven experience in long-form and short-form content, blogs, articles, website content and landing page copy.
• Strong written English, including grammar, sentence structure, storytelling and editing.
• Ability to work independently, handle revisions and meet deadlines; attention to detail and organisational skills.
• A portfolio showing writing quality, versatility and research capability.

Required skills

• SEO principles, keyword research, search intent and on-page optimisation.
• Copywriting, headlines, hooks and CTAs.
• Content strategy and competitor analysis.