Creative Manager (Content)

About the role

Sprint Digital supports businesses in maximising the value of digital marketing through flexible, budget-conscious solutions. It is hiring a full-time, on-site Creative Manager (Content) in Karachi to lead the creative vision and execution of digital marketing projects. The role covers developing and refining creative concepts, guiding branding initiatives and keeping visual consistency across campaigns and channels.

Key responsibilities

• Lead and manage the development of monthly content calendars for multiple brands.
• Define and maintain each brand's creative strategy, visual direction and communication tone.
• Provide clear, actionable briefs to the design, content and production teams.
• Review and approve final creative assets for quality, accuracy and brand alignment.
• Collaborate with account managers and clients to turn business needs into creative ideas.
• Monitor content performance and suggest creative improvements.
• Stay ahead of design, social media and industry trends.
• Guide and mentor junior creatives and ensure team cohesion.
• Oversee the creation of mood boards, campaign concepts and storytelling frameworks.

Required profile

• Strong background in creative direction and creative strategy, able to turn business objectives into compelling concepts.
• Experience in branding, including brand identity development and consistent visual and messaging standards.
• Relevant experience in digital marketing or agency environments, especially with small or local businesses.
• Bachelor's degree in Design, Marketing, Communications or a related field, or equivalent practical experience.
• Ability to work on-site in Karachi, in a team and with changing priorities.

Required skills

• Project management: managing timelines, resources and cross-functional teams.
• Graphic design with industry-standard tools to oversee or produce visual assets.
• Excellent communication, presentation and stakeholder management skills.