Creative & Socials Lead (Pakistan)

About the role

US Mobile Pakistan is seeking a Creative & Socials Lead who can make the brand feel relevant, authentic, and impossible to ignore. You will own the brand’s presence across social and digital platforms, turning ideas into engaging content that drives both customer and employer brand awareness.

Key responsibilities

• Lead creative direction and execution of campaigns across social, digital, and offline channels.
• Develop and maintain a social media strategy that keeps US Mobile Pakistan culturally plugged in.
• Create scroll‑stopping content for products, campaigns, events, workplace culture, and employee stories.
• Translate business goals into compelling narratives and measurable content.
• Partner with Marketing, People, Talent Acquisition and other teams on product launches, hiring campaigns, and brand moments.
• Maintain a consistent brand voice while ensuring content is fresh, human, and platform‑native.
• Track performance, spot trends, test ideas and continuously improve output.
• Manage multiple projects without sacrificing speed, quality, or detail.

Required profile

• Bachelor’s degree in Marketing, Communications, Media, Design or related field.
• 3‑5 years of experience in social media, creative marketing, brand management or employer branding.
• Strong portfolio demonstrating original thinking, storytelling and measurable impact.
• Excellent copywriting with a keen instinct for engaging content.
• Ability to thrive in a fast‑moving environment where priorities shift quickly.

Required skills

• Deep understanding of LinkedIn, Instagram, Facebook and TikTok platforms.
• Experience with content calendars, campaign execution and analytics.
• Creative production skills for digital and social media.