Creator Outreach Coordinator

About the role

This role combines creator partnerships and AI influencer management. You will source creators in AI, tech, content creation, small business and lifestyle niches, run outreach and negotiate rates, and also manage the day-to-day social media of the company's AI influencer accounts and help build a scalable farm of AI influencer accounts.

Key responsibilities

• Source creators in AI, tech, content creation, small business and lifestyle niches across target markets
• Run outreach, negotiate rates and usage rights, and manage contracts and payments
• Write creator briefs with hooks, key features and calls to action
• Manage a pipeline of paid, gifted and affiliate partnerships and track results with unique links, promo codes and attribution data, reporting cost per install and ROI
• Pass top-performing creator content to the media buying team for Spark Ads and whitelisted ads
• Build long-term relationships and an ambassador programme with top creators, and keep a clean CRM of every creator, deal and result
• Manage the day-to-day social media of AI influencer accounts on Instagram, TikTok, YouTube and X, including content calendars, captions and comments
• Create content with AI image, video and voice tools such as MyZesty, and shape each AI persona's look, voice and backstory
• Grow followers and engagement and turn AI influencer reach into app installs
• Help design a scalable farm of AI influencer accounts, document repeatable workflows, prompts and templates, test which personas and formats grow fastest, and keep accounts compliant with platform rules

Required profile

• 1+ years in influencer or creator marketing, ideally for an app, tech or D2C brand
• Deep understanding of TikTok, Instagram Reels and YouTube Shorts culture and formats
• Experience growing and managing social media accounts from zero
• Confident negotiator with excellent written English for outreach
• Organised with numbers and able to manage dozens of conversations and accounts at once

Required skills

• Hands-on experience with AI image, video and voice tools (Midjourney, Runway, Kling, HeyGen, ElevenLabs) or strong drive to learn them
• Nice to have: experience with Aspire, Upfluence, Modash or TikTok Creator Marketplace; existing creator network in the US, UK, Europe or the Gulf; experience running UGC programmes for paid ads