Deputy Manager Marketing Campaign

About the role

The Deputy Manager Marketing Campaign will design and execute strategic marketing initiatives that boost brand awareness, customer engagement and market share. Reporting to senior leadership, the role oversees multi-channel campaigns across digital, social media and Below-The-Line (BTL) activities, using data-driven insights to optimise performance and enhance the customer experience.

Key responsibilities

• Plan, launch and optimise digital marketing campaigns to strengthen online presence and drive engagement.
• Develop integrated communication strategies covering PR, content, social media and digital advertising to ensure consistent brand messaging.
• Apply segmentation and customer profiling techniques to maximise demand-generation effectiveness.
• Coordinate BTL activities such as events, promotions, product launches and direct-marketing initiatives.
• Monitor, analyse and report on campaign performance data, making data-based adjustments to improve results.
• Collaborate with cross-functional teams to align marketing efforts with overall business objectives.

Required profile

• Master’s degree in Marketing, Business Studies or a related field from a reputable institution.
• 3–4 years of proven experience developing multi-channel marketing roadmaps.
• Strong empathy for the education market audience and a passion for helping them succeed.
• Excellent organisational abilities to manage several campaigns simultaneously.
• Ability to analyse data and translate insights into actionable recommendations.
• Outstanding written and verbal communication skills.

Required skills