Digital Marketing Analyst

About the role

The Digital Marketing Analyst will lead paid media initiatives, planning and executing PPC campaigns across Google, Microsoft, Meta and other platforms. The role focuses on measuring performance, optimizing conversions and collaborating with cross‑functional teams to drive growth.

Key responsibilities

• Create, launch and manage PPC campaigns on Google Ads, Microsoft (Bing) Ads and Meta Ads.
• Measure and track campaign performance with an emphasis on online and offline conversions.
• Write effective search ad copy and conduct keyword research using tools such as Google Keyword Planner and SEMRush.
• Identify, implement, optimize and scale marketing efforts through precise audience targeting and smart bidding strategies.
• Audit paid media accounts regularly and stay updated on industry trends, platform changes and emerging automation tools.
• Collaborate with sales, marketing, content, creative, analytics, product and development teams.
• Document campaign strategies, testing frameworks, optimization processes and tracking setups.

Required profile

• 1–2 years of experience as a PPC specialist, paid search analyst or similar digital marketing role.
• Bachelor’s degree in Business Administration (required); Master’s degree preferred.
• Strong communication, analytical and reporting abilities, with experience presenting performance data to senior stakeholders.
• Proficiency in Microsoft Excel, Google Sheets and Google Analytics is preferred.

Required skills

• Google Ads, Microsoft (Bing) Ads and Meta Ads platforms.
• Keyword research tools: Google Keyword Planner, SEMRush.
• Microsoft Excel, Google Sheets, Google Analytics.
• Smart bidding strategies and conversion tracking.