PR Manager – Clothing Brand

About the role

The company is seeking a PR Manager to lead public relations and brand communication for a clothing brand. The role focuses on enhancing brand visibility, managing media relationships, and coordinating high‑impact events and campaigns.

Key responsibilities

• Develop and execute PR strategies and campaigns to strengthen brand visibility and reputation.
• Build and maintain relationships with media, influencers, celebrities, bloggers, stylists, and industry contacts.
• Coordinate press releases, media coverage, interviews, features, and brand stories.
• Plan and manage brand events, launches, influencer activities, and PR activations.
• Identify fashion, lifestyle, and media opportunities for brand exposure.
• Manage influencer and media collaborations in coordination with the marketing team.
• Ensure all public‑facing communication reflects the brand’s persona, DNA, values, tone of voice, and positioning.
• Monitor brand mentions, media coverage, and overall public perception, and handle PR communication during campaigns or reputation‑related situations.

Required profile

• 2–5 years of experience in PR, brand communications, fashion, lifestyle, or media.
• Bachelor’s degree in Marketing, PR, Communications, Media, or a related field preferred.
• Strong communication, networking, negotiation, and relationship‑management skills.
• Established contacts with fashion media, influencers, bloggers, and industry personalities are a strong advantage.
• Deep understanding of fashion, lifestyle, social media, and current trends.
• Ability to manage multiple PR campaigns and events simultaneously, with excellent written and verbal communication.