Digital Marketing Manager – SEO & Paid Media Specialist
Level 3 BOS · Division de Karachi
Job description
About the role
We are seeking an experienced, results‑driven Digital Marketing Manager to own and expand our digital presence across multiple channels. The role combines strategic planning, SEO expertise, paid‑media management, and team leadership to deliver measurable growth.
Key responsibilities
- Develop and execute data‑driven digital marketing strategies aligned with business objectives.
- Lead end‑to‑end SEO initiatives: keyword research, on‑page and technical optimization, link‑building, audits, and performance monitoring.
- Manage paid campaigns on Meta, Google Ads, LinkedIn Ads, and TikTok Ads, optimizing budgets, bidding, audience segmentation and ROI.
- Drive organic growth by increasing traffic, visibility, engagement and nurturing influencer and partner relationships.
- Monitor performance using Google Analytics, Google Search Console and other tools; produce regular reports with insights and recommendations.
- Research and implement emerging digital marketing technologies and best practices.
- Lead, coach and mentor junior marketing team members; collaborate with design, content and product teams.
- Oversee digital marketing budgets, resources and priorities; present results to internal stakeholders and clients.
Required profile
- Proven experience as a Digital Marketing Manager or similar senior role.
- Strong track record of improving organic visibility, traffic and paid‑media performance.
- Excellent communication, copywriting and content strategy abilities.
- Demonstrated leadership and mentorship experience.
- Analytical mindset with strong problem‑solving and multitasking skills.
Required skills
- SEO (on‑page, off‑page, technical, audits, keyword research)
- Paid advertising platforms: Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads
- Google Analytics and Google Search Console
- Campaign performance monitoring and reporting
- Automation and digital marketing tools
What we offer
- Competitive salary with performance‑based incentives
- Family medical insurance
- Collaborative and supportive work environment
- Opportunities for international exposure
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Published 1 month ago
Expires 3 weeks from now
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Level 3 BOS
Division de Karachi
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