Digital Marketing & SEO Manager

About the role

We are seeking a results‑driven Digital Marketing & SEO Manager to lead organic growth for Mashreq Retail Marketing. The role focuses on improving search visibility, acquiring New‑to‑Bank customers, and supporting tactical campaigns for Existing‑to‑Bank customers, while collaborating with internal teams and external agencies.

Key responsibilities

• Develop and execute SEO, App Store Optimization, and AI Search Optimization strategies to boost organic rankings, traffic, and lead generation.
• Partner with marketing leads, segment leads, and SEO agencies to meet KPI targets.
• Conduct keyword research, competitor benchmarking, backlink planning, and technical SEO audits.
• Monitor website health, indexing, page speed, crawlability, and on‑page factors.
• Track performance using Google Analytics, Search Console, SEMrush, and other tools.
• Coordinate with the website/technology team to implement SEO recommendations and technical fixes.
• Prepare monthly, quarterly, and annual performance reports with insights and optimization recommendations.
• Leverage AI tools for content generation, keyword discovery, automation, and reporting.
• Identify new technologies and digital trends to improve efficiency.

Required profile

• Analytical mindset with a proactive, AI‑savvy approach.
• Strong communication and presentation abilities.
• Experience managing agency relationships and delivering results in a remote environment.

Required skills

• SEO (search engine optimisation)
• App Store Optimization
• AI Search Optimization
• Google Analytics
• Google Search Console
• SEMrush