Digital Marketing Specialist

About the role

We are seeking a results‑driven Digital Marketing & Sales Specialist to join our growing team. The role focuses on generating qualified leads, managing paid campaigns, and converting prospects into customers for our consultancy and software development services.

Key responsibilities

• Generate qualified business leads through digital marketing and outbound sales activities.
• Build relationships with prospective clients, respond to inquiries, conduct follow‑ups, and close sales opportunities.
• Plan, execute, monitor, and optimise Google Ads and Meta (Facebook & Instagram) Ads campaigns to maximise ROI.
• Develop and manage social media marketing campaigns to increase brand awareness and customer engagement.
• Analyse campaign performance using Google Analytics and other reporting tools to identify optimisation opportunities.
• Prepare regular marketing and sales performance reports with actionable insights.
• Implement SEO best practices to improve website visibility and organic traffic.
• Identify new market opportunities and recommend strategies to increase lead generation and revenue.
• Collaborate with product, design, and development teams to ensure successful execution of marketing initiatives.
• Stay updated with the latest digital marketing trends, advertising platforms, and industry best practices.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Computer Science or a related field.
• 2–4 years of hands‑on experience in digital marketing and sales.
• Proven experience managing paid advertising campaigns on Google and Meta platforms.
• Experience generating qualified leads and achieving sales targets.
• Strong analytical and problem‑solving skills.
• Ability to manage multiple projects simultaneously.

Required skills

• Google Ads campaign management
• Meta (Facebook & Instagram) Ads management
• Google Analytics (GA4)
• Google Search Console
• Microsoft Excel / Google Sheets
• CRM software (HubSpot, Zoho, Salesforce or similar)
• Social media management tools (Buffer, Hootsuite, Meta Business Suite, etc.)
• SEO fundamentals
• HTML/CSS (basic understanding)
• Google Tag Manager
• UTM tracking
• Basic JavaScript for marketing tags