Digital Marketing Specialist

About the role

We are seeking a creative and data‑driven Digital Marketing Specialist to join our team onsite in Lahore. The role focuses on planning and executing multi‑channel marketing strategies, producing engaging content, and driving organic growth, especially for the UAE market.

Key responsibilities

• Develop and execute result‑driven digital marketing strategies covering SEO, Generative Engine Optimization (GEO) and organic social media.
• Plan, launch and manage campaigns across LinkedIn, Instagram, TikTok, Meta, Google and email platforms.
• Create high‑quality, brand‑aligned content and optimise it for search engines and AI‑driven platforms.
• Operate Meta Business Suite, TikTok Business, and CRM tools to monitor performance.
• Track, analyse and report key metrics to improve ROI and user acquisition.
• Optimise landing pages and run awareness campaigns to increase traffic.

Required profile

• Minimum 4 years of experience in social media and digital marketing.
• At least 3 years of hands‑on experience with SEO and GEO.
• Strong understanding of multi‑channel marketing strategies.
• Proven ability to work with Meta Ads Manager, Google Ads, TikTok Business and CRM systems.
• Excellent analytical, reporting and communication skills (English preferred).
• Experience in B2B marketing or marketplace platforms is a plus.

Required skills

• SEO
• Generative Engine Optimization (GEO)
• Meta Ads Manager
• Google Ads
• TikTok Business
• CRM tools
• Meta Business Suite
• Content creation and optimisation