Digital Marketing Specialist

About the role

Initouch is looking for an experienced Digital Marketing Specialist who can independently handle all aspects of digital marketing. The ideal candidate is an all-rounder with hands-on expertise in paid advertising, SEO, social media, content strategy, lead generation and overall online marketing.

Key responsibilities

• Meta Ads: Facebook and Instagram advertising, lead generation, retargeting and campaign optimisation
• Google Ads: search, display, YouTube and conversion-focused campaigns
• SEO: on-page, off-page and technical SEO, keyword research and website optimisation
• Social media marketing across Facebook, Instagram, LinkedIn and other platforms
• Content marketing: planning, strategy, copywriting and content optimisation
• Analytics and tracking: Google Analytics 4, Search Console, conversion tracking and performance reporting
• Lead generation strategies and email campaigns and automation
• Competitor analysis and overall marketing strategy, planning and execution

Required profile

• 1-2 years of experience; candidates with strong practical skills are encouraged to apply
• Ability to manage multiple marketing channels independently
• Self-driven, able to take ownership of marketing activities and deliver measurable results

Required skills

• Practical knowledge of Meta Ads and Google Ads
• Expertise in SEO and organic growth strategies
• Knowledge of social media management and content marketing
• Experience with Google Analytics, Search Console and marketing tools
• Understanding of conversion optimisation and lead generation
• Analytical, communication and problem-solving skills

To apply, interested candidates send their CV, portfolio and expected salary by email.