Digital Media Partner - PC

About the role

The Digital Media Partner – PC will lead the planning, execution and measurement of digital marketing, media and digital commerce activities for Unilever's Personal Care Business Unit in Pakistan. You will work closely with cross‑functional teams and external agencies to drive data‑driven campaigns that reach consumers and convert them into buyers.

Key responsibilities

• Plan and execute communication plans across TV, radio, print, digital and mobile channels, ensuring alignment with objectives, GRP, reach and budget.
• Define and maintain a data strategy to enable always‑on, high‑quality, data‑driven marketing and deliver clear ROI.
• Gather, analyse and evaluate multiple data sets, produce insights, and regularly review media performance with the Business Unit.
• Develop and launch performance‑marketing campaigns that reflect the consumer journey and drive purchase conversion.
• Create high‑quality briefs, monitor campaign execution and share results.
• Experiment with new digital tools and solutions to maximise impact and reach.
• Lead a social‑first approach, including influencer marketing, for the Personal Care portfolio.
• Partner with agencies to ensure quality, innovation and cost‑effectiveness, and collaborate with commercial and broader marketing teams.
• Apply governance in line with Unilever’s data‑privacy fundamentals.

Required profile

• Bachelor’s degree.
• Minimum 2 years of experience in content, social media or digital marketing.

Required skills