Director Communications

About the role

Pakistan Single Window (PSW) is recruiting on behalf of the National Agri-Trade and Food Safety Authority (NAFSA), which is being set up to strengthen Pakistan's agri-trade ecosystem through better regulation, facilitation and modernisation of food safety and trade processes. The Director Communications reports to the DDG CSW and manages internal and external communications, stakeholder engagement, change management and public relations. The workplace is on site.

Key responsibilities

• Develop and run NAFSA's strategic communications and stakeholder engagement plan to build public and stakeholder trust.
• Support risk communication in line with the Act, giving timely information to business operators and, where needed, the public on risks to human, animal or plant health.
• Support consultations on SPS measures and design communication material that supports compliance and market access.
• Manage media relations, press releases, briefings, crisis communications and spokesperson coordination, and monitor media coverage.
• Oversee internal communications and change management messaging across SAPW, Operations Wing and CSW.
• Run NAFSA's website, social media and publications, and manage the helpline directly or through outsourcing.
• Build communication toolkits, awareness campaigns and public education materials on SPS measures, food safety and biosecurity.
• Coordinate with provincial and federal stakeholders on unified messaging during emergencies, track communication KPIs and improve effectiveness.

Required profile

• Master's degree (16 years of education) in Communications, Journalism, Public Relations, International Relations, Public Policy or a related field.
• At least 12 years of experience in corporate or public sector communications, media relations or stakeholder engagement, including at least 5 years in a leadership role.
• Demonstrated experience in risk/crisis communication, campaign development and digital communications.
• Experience in public sector or regulatory communications and managing agency relationships (media, creative, digital).

Required skills

• Excellent writing, editing and presentation skills in English and Urdu, able to turn technical content into clear public messages.
• Strong coordination with technical teams, regulators and external stakeholders.
• Understanding of reputational risk management, stakeholder mapping and communication measurement.