Director of Admissions & External Affairs

About the role

The Director of Admissions & External Affairs will lead UIT University's strategic initiatives in student recruitment, marketing, corporate relations, and continuing education. Reporting to the Vice‑Chancellor, this senior leader will align outreach and partnership activities with the university’s mission and growth objectives.

Key responsibilities

• Develop and execute a comprehensive strategic plan for admissions, marketing, and external engagement.
• Oversee the full admissions cycle, ensuring a transparent and student‑friendly process.
• Lead branding and marketing campaigns to raise the university’s visibility.
• Establish and nurture industry partnerships for internships, job placements, and faculty collaborations.
• Coordinate continuing‑education programmes that meet market demand.
• Manage the creation and distribution of promotional materials and digital content.
• Organise recruitment events, open houses, campus tours, and industry networking activities.
• Conduct market research and data analysis to refine outreach strategies.
• Supervise and mentor teams across admissions, marketing, corporate liaison, and continuing education.

Required profile

• Proven senior leadership experience in higher‑education admissions, marketing or external affairs.
• Strong strategic planning, project management and stakeholder‑engagement capabilities.
• Excellent oral and written communication skills.
• Ability to manage multiple projects under tight deadlines.
• Willingness to travel and work flexible hours, including weekends.

Required skills

• Digital marketing
• CRM systems
• Data analysis tools