Email Marketing Expert

About the role

EdgeEdge is an AI-native healthcare staffing company connecting global talent with opportunities across the U.S. healthcare ecosystem. It is looking for an Email Marketing Expert to own the email channel end-to-end, from list strategy and segmentation to lifecycle campaigns, outbound email, deliverability and performance reporting. The role builds and optimizes programs that nurture inbound leads and runs an outbound email program from the ground up, and requires onsite work in Islamabad.

Key responsibilities

• Build, launch and optimize lifecycle email programs in HubSpot (welcome, nurture, re-engagement, win-back, post-event) and automate workflows that move leads through the funnel.
• Own email segmentation strategy and maintain clean, segmented contact lists and a validated prospect database, including list hygiene and contact enrichment.
• Launch and scale the outbound email program, develop prospect databases and sequences, and monitor campaign performance.
• Write and optimize engaging email copy, partner with design on assets, and adapt messaging to audience, industry and funnel stage.
• Run A/B tests on subject lines, send times, CTAs and other variables, and document results.
• Own deliverability: sender reputation, SPF/DKIM/DMARC, bounce and complaint management, suppression lists, and compliance with CAN-SPAM, GDPR and healthcare communication requirements.
• Build HubSpot reporting linking email activity to lead generation, pipeline progression and customer acquisition, and report on qualified leads and conversions.

Required profile

• 2-4 years of experience in email marketing, lifecycle marketing, marketing automation or a closely related role, ideally B2B.
• Strong written English and the ability to write clear, audience-specific copy.
• Experience building, launching and optimizing email campaigns and automated nurture programs.
• Ability to work onsite in Islamabad.
• Nice to have: experience with cold outbound email, U.S. healthcare/dental/insurance/accounting markets, staffing or BPO backgrounds, A/B testing frameworks, paid media, and connecting email to qualified pipeline.

Required skills

• HubSpot (workflows, lists, lifecycle stages, segmentation, reporting)
• Email deliverability basics (SPF, DKIM, DMARC, sender reputation, list hygiene)
• Basic HTML/CSS for email templates
• Analytical skills and data-driven decision-making