Google Ads Expert

About the role

PVC Custom Patches, a global provider of custom embroidery, iron-on, chenille and PVC patches, is hiring a full-time, on-site Google Ads Expert in Lahore. The expert manages and optimizes paid search campaigns to drive qualified traffic and online sales for the business.

Key responsibilities

• Set up and structure Google Ads accounts, run keyword research and create and refine ad copy.
• Design effective campaign and ad group structures and monitor campaign performance.
• Analyze data, adjust bids and budgets, and run A/B tests to improve click-through and conversion rates.
• Work with marketing and design teams to align ads with landing pages, promotional offers and brand strategy.

Required profile

• Bachelor's degree in Marketing, Business or a related field, or equivalent practical experience in PPC campaign management.
• Relevant experience in e-commerce or product-focused advertising; experience with apparel or custom products is a plus.
• Ability to work with budgets, forecast performance and meet defined ROI and CPA targets.
• Attention to detail, strong analytical and problem-solving skills, and effective communication with marketing, sales and design teams on site in Lahore.

Required skills

• Google Ads account setup, campaign management, keyword research and bid optimization.
• Performance analysis using Google Analytics or similar tools.
• Writing persuasive ad copy and understanding PPC strategy, conversion rate optimization and remarketing.
• Comfortable working with spreadsheets and dashboards.