Google Ads Specialist - US Lead Generation

About the role

HR Navigator is looking for a Google Ads Specialist to plan, launch, manage and improve paid search campaigns that generate qualified inbound leads for US internet and telecom services. The role is based in Lahore with a hybrid arrangement of three days onsite, working full time from 6 PM to 10 PM.

Key responsibilities

• Set up, manage and optimise Google Search Ads campaigns targeting customers in the United States.
• Build campaigns for internet and cable services, including those linked to providers such as Xfinity and Spectrum, where authorised and compliant with partner requirements and advertising policies.
• Monitor key performance metrics such as CPC, CTR, CPL, conversion rate and ROAS/ROI.
• Set up and maintain conversion tracking with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Track website form submissions, inbound phone calls and other agreed lead-conversion actions.
• Refine keywords, search terms, ad copy, audiences and landing-page targeting to improve lead quality and campaign efficiency.
• Use US location targeting, including ZIP codes where appropriate.
• Review campaign results regularly, identify performance issues and recommend practical improvements.
• Manage advertising spend responsibly and provide clear performance reports to stakeholders.

Required profile

• Hands-on experience creating and managing Google Ads campaigns for the US market.
• Practical knowledge of Google Search Ads, keyword research, bidding strategies and campaign optimisation.
• Ability to interpret campaign data and make evidence-based optimisation decisions.
• Strong analytical, problem-solving and communication skills; able to manage budgets, meet campaign goals and work independently.
• Preferred: experience generating leads for telecom, internet, cable or other local services, US geographic targeting, landing-page optimisation and lead quality analysis.

Required skills

• Google Ads (Search Ads)
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Conversion tracking for forms and phone calls

What we offer

• Base salary plus performance commission, stated in the range 70K to 150K.
• Remote or hybrid work options, depending on the agreed arrangement.