Google Merchant Center & Digital Marketing Expert

About the role

Texas Lab Technologies Ltd is seeking a seasoned Google Merchant Center & Digital Marketing Expert to boost the online visibility and sales of its laboratory, scientific, medical, biotechnology, and industrial equipment websites. The role is fully remote and focuses on managing product feeds, Google Shopping campaigns, and comprehensive SEO/SEM strategies.

Key responsibilities

• Manage and maintain Google Merchant Center accounts, ensuring accurate, policy‑compliant product feeds.
• Set up, monitor, and optimize Google Shopping campaigns to maximize ROAS.
• Integrate e‑commerce platforms for seamless product data synchronization.
• Conduct keyword research and execute SEM campaigns across Google Ads.
• Analyze traffic, conversions, and ad performance using Google Analytics and related tools.
• Develop and implement on‑page, off‑page, and technical SEO strategies.
• Use SEO tools (Google Search Console, Ahrefs, SEMrush) to monitor site health and competitive positioning.
• Collaborate with content, IT, and web development teams to optimize product descriptions and implement technical SEO fixes.
• Track campaign budgets, report on ROI, and adjust strategies based on data insights.

Required profile

• Minimum 5 years of professional experience in digital marketing, preferably in e‑commerce.
• Proven track record managing Google Merchant Center and Google Shopping campaigns.
• Strong analytical mindset with ability to interpret performance metrics.
• Experience working remotely and coordinating with cross‑functional teams.

Required skills

• Google Merchant Center
• Google Ads (Shopping)
• Google Analytics
• Google Search Console
• Ahrefs
• SEMrush
• Keyword research
• On‑page, off‑page, and technical SEO
• E‑commerce platform integration