Growth Lead, Pakistan

About the role

Binance is looking for a highly data-driven, entrepreneurial Growth Lead to drive user acquisition, engagement and brand growth for Binance in Pakistan. This is a high-impact regional role requiring deep local market understanding, strong analytical capabilities and proven leadership in fast-paced internet or fintech environments.

Key responsibilities

• Partner with the Regional Marketing Lead to develop and execute growth strategies aligned with global objectives and regional OKRs.
• Plan and run localized product campaigns, growth experiments and user lifecycle programs across web and app channels.
• Own and optimize full-funnel growth, including paid acquisition (Meta, Google, TikTok, other ad networks), KOL and influencer marketing, offline activations, university tours, community events and brand partnerships, and O2O growth loops.
• Manage SEO/ASO, community channels, social media and referral programs, and localize global campaigns for Pakistani users.
• Map the end-to-end user journey and use data analytics and user feedback to improve conversion and ROI.
• Experiment with new channels, creatives and tactics, and help shape the brand presence in Pakistan.
• Build, lead and mentor a local growth team.

Required profile

• 7+ years of growth, marketing or user acquisition experience, preferably in a leading internet/tech or fintech company.
• Deep understanding of the Pakistan market, its digital landscape, user behaviour and regulatory environment.
• Proven track record of user growth and performance marketing budgets at scale.
• Team-building and leadership experience.
• Fluent English; additional languages are an advantage.

Required skills

• Omnichannel growth: paid ads, KOL/influencer marketing, offline activations, O2O.
• Data-driven: dashboards, funnel analysis, attribution models, growth experimentation.
• OKR-driven work culture.

What we offer

• Competitive salary and company benefits.
• Remote-first, work-from-home arrangement (may vary by role and team).