Growth Marketing Expert – Ecommerce

About the role

The Expert Growth Marketing will own ZARR's core growth engine across CRM, performance marketing and SEO, driving order growth for the marketplace. Reporting to the Head of ZARR, this senior role leads a cross‑functional team of five and is responsible for end‑to‑end strategy, execution and optimisation of all growth channels.

Key responsibilities

• Lead order‑growth initiatives across the marketplace, setting and tracking channel‑level targets.
• Develop and execute CRM strategies covering retention, reactivation, segmentation and lifecycle campaigns.
• Manage performance‑marketing spend, optimise paid‑media efficiency and align spend with order targets.
• Define and drive SEO strategy to increase organic traffic and conversions.
• Own daily and weekly data reporting, turning performance insights into actionable decisions.
• Collaborate with product, category and operations teams to remove friction in the growth funnel.

Required profile

• Proven leadership experience in growth, performance or digital marketing within fashion, marketplace, e‑commerce or consumer‑tech.
• Track record of delivering measurable order or revenue growth through owned channels.
• Bachelor’s degree in Marketing, Business, Analytics or related field; Master’s a plus.
• Experience managing and developing multi‑disciplinary marketing teams.

Required skills

• CRM
• Performance Marketing
• SEO