Head of Growth, Brand & Product Marketing - Mobile Dating App

About the role

You will shape the product, build the brand and lead the go‑to‑market strategy for an early‑stage mobile dating app. Working closely with founders and developers, you will turn research and user insights into product priorities and marketing execution.

Key responsibilities

• Research user needs, competitors and market opportunities to define value proposition and feature briefs.
• Improve onboarding, activation, engagement, retention and monetisation through experiments and product tweaks.
• Develop brand positioning, messaging, visual direction and ensure consistent identity across app and channels.
• Plan and execute pre‑launch, launch and growth campaigns across social, video, advertising and influencer channels.
• Create and publish content – websites, landing pages, social posts, ads, graphics, email, YouTube long‑form videos and Shorts.
• Build AI‑driven content pipelines and n8n automation for research, scripting, production, publishing and performance analysis.
• Identify and manage influencer collaborations and partnership opportunities to drive acquisition.
• Run acquisition and lifecycle experiments, linking marketing activity to activation, retention and revenue outcomes.
• Automate repetitive marketing operations with n8n workflows and integrations.
• Document workflows and help hire and onboard future team members as the business scales.

Required profile

• Proven hands‑on experience launching and scaling consumer mobile apps to six‑figure or higher download totals.
• Track record of influencing product decisions through user research, feature definition and experimentation.
• Strong brand‑building skills with experience creating positioning, messaging and visual assets.
• Exceptional practical AI expertise for research, writing, design, image generation, video production and workflow automation.
• Ability to produce marketing content across multiple formats independently.
• Experience managing influencer marketing, creator collaborations and partnership development.
• Deep understanding of mobile acquisition metrics, CAC, LTV and growth experimentation.
• Resilience under pressure, strong prioritisation and comfort with fast‑changing startup environments.

Required skills

• AI tools for content creation and automation
• n8n workflow automation platform
• Social media and video production (YouTube, Shorts)
• Influencer marketing and partnership management
• Product research and user insight analysis

What we offer

• Central role in shaping product, brand and market launch of a new dating app.
• Broad responsibility across creative work, product decisions, marketing and growth.
• Opportunity to build systems and workflows from the ground up.
• Potential to lead and grow a team as the business expands.