Head of Growth, Brand & Product Marketing - Mobile Dating App

About the role

You will shape the product, build the brand, and lead the go‑to‑market strategy for an early‑stage mobile dating app. Working closely with founders and developers, you will turn research and data into product priorities and execute marketing campaigns from pre‑launch through growth.

Key responsibilities

• Research user needs, competitors and market opportunities to define value proposition and feature briefs.
• Collaborate on onboarding, activation, retention and monetisation experiments.
• Develop brand positioning, messaging, visual direction and ensure consistency across product and marketing channels.
• Plan and execute pre‑launch, launch and growth campaigns across social, video, advertising and influencer channels.
• Create and publish content for websites, landing pages, social posts, email, YouTube long‑form videos and Shorts.
• Build AI‑powered content pipelines and n8n automation workflows for research, scripting, production and performance analysis.
• Identify, negotiate and manage influencer and partnership collaborations.
• Run acquisition and lifecycle experiments and link marketing activity to commercial outcomes.

Required profile

• Hands‑on experience launching consumer mobile apps that have reached six‑ to eight‑figure download totals.
• Proven impact on product decisions through user research, feature definition and experimentation.
• Strong brand‑building ability with a track record of consistent visual and messaging execution.
• Exceptional practical AI skills for research, writing, design, image generation and video production.
• Resilience under pressure, ability to prioritize and maintain quality in a fast‑moving startup environment.

Required skills

• AI tools for content creation and automation.
• n8n or comparable workflow automation platforms (APIs, webhooks, integrations).
• Influencer marketing and partnership development.
• Mobile acquisition metrics (CAC, LTV, attribution).

What we offer

• Central role in shaping product, brand and market launch of a new dating app.
• Broad responsibility across creative work, product decisions, marketing and growth.
• Opportunity to build systems from scratch and later lead a growing team.