Head of Organic (SEO, AEO & GEO) and Google Ads
Agentic Global Talent · Karachi
Job description
About the role
The company is looking for an experienced Head of Organic (SEO, AEO & GEO) and Google Ads to lead its organic and paid search strategies. The role focuses on increasing organic visibility, search traffic, AI-search presence, lead generation and paid acquisition. The ideal candidate develops growth strategies while leading and guiding execution across teams.
Key responsibilities
- Lead and execute the overall SEO, AEO, GEO and Google Ads strategy
- Develop strategies to increase organic visibility, website traffic, qualified leads and conversions
- Conduct keyword, competitor, SERP and search-intent research
- Oversee technical, on-page, off-page and local SEO activities
- Optimize content for traditional search engines and AI-powered search platforms
- Develop AEO and GEO strategies for AI search and answer engines
- Plan, launch and optimize Google Ads campaigns
- Monitor and optimize CTR, CPC, CPA, conversion rate, ROAS, organic traffic and rankings
- Run SEO and paid-search audits and implement improvement plans
- Collaborate with content, marketing, development and business development teams
- Lead and mentor SEO, content and paid marketing team members
- Manage budgets, KPIs, reporting and performance reviews
Required profile
- Bachelor's degree in Marketing, Digital Marketing, Business, Computer Science or a related field
- 5+ years of experience in SEO, Google Ads, Digital Marketing or Performance Marketing, with proven experience developing and executing SEO and Google Ads strategies
- Hands-on AEO/GEO/AI-search optimization experience
- Experience managing marketing budgets, KPIs and performance reports
- Previous experience leading or mentoring a team is preferred
Required skills
- SEO and technical SEO
- AEO and GEO / AI search optimization
- Google Ads and PPC
- Keyword and competitor research
- Content and search strategy, conversion rate optimization
- Google Analytics 4, Google Search Console, Google Tag Manager
- SEMrush / Ahrefs
- Data analysis, budget and campaign management, team leadership
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Published 1 hour ago
Expires 1 month from now
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Agentic Global Talent
Karachi