HubSpot Marketing Automation & Email Manager

About the role

CareCloud, a healthcare technology company, is looking for a HubSpot Marketing Automation & Email Manager to own HubSpot as the engine for segmenting, nurturing and converting prospects and customers. The role leads the email production team and sets the standard for how marketing automation is built and measured across the ambulatory and inpatient/hospital portfolio. It reports to the SVP of Sales and Marketing.

Key responsibilities

• Serve as HubSpot owner and subject matter expert: manage portal architecture, properties, lifecycle stages, workflows, lists, forms and permissions, and keep data clean.
• Build and maintain advanced segmentation (persona, specialty, practice size, product ownership, behaviour and engagement) for prospects and customers.
• Design, build and optimise complex trigger-based nurture streams, including multi-branch workflows for upsell and cross-sell.
• Own email marketing end to end: strategy, calendar, templates, personalisation, deliverability, testing, newsletters, launch campaigns and lifecycle email.
• Use HubSpot's AI tools (such as Breeze) to speed up content, personalisation, workflow and reporting tasks, and set guardrails for quality and compliance.
• Build analytics and reporting: dashboards and custom reports on email performance, funnel conversion, nurture effectiveness, campaign attribution and expansion revenue, presenting insights to the SVP of Sales and Marketing.
• Own lead scoring and the handoff of marketing-qualified leads to Sales Ops and the ambulatory sales team, including lead routing and CRM integration.
• Ensure compliance with opt-in/opt-out requirements, CAN-SPAM and HIPAA-aware data handling.
• Partner with SEO, GEO & AEO, graphic design, web development and paid media teams on tracking, attribution and lead capture.
• Lead, coach and develop email marketing and automation specialists, including HTML email production.

Required profile

• At least five years of hands-on HubSpot experience; HubSpot certifications strongly preferred.
• Bachelor's degree in marketing, business or a related field.
• Experience leading or mentoring team members and owning a programme end to end.
• B2B SaaS experience required; healthcare technology experience preferred.
• Strong written English and overlap with US business hours.

Required skills

• HubSpot Marketing Hub (Sales Hub or Operations Hub a plus); complex workflows with branching logic, delays, enrollment/unenrollment and goal-based exits.
• Advanced segmentation and personalisation.
• Custom reports, dashboards and attribution, explaining funnel metrics to non-technical stakeholders.
• Email expertise: responsive HTML email, deliverability (SPF, DKIM, DMARC), testing and list hygiene.
• Integration of HubSpot with a CRM such as Salesforce and lead routing.
• Understanding of healthcare marketing compliance.