Junior Marketing Executive – Meta Ads & Social Media

About the role

The Junior Marketing Executive – Meta Ads & Social Media will support the planning, execution, and optimisation of Meta advertising campaigns while handling day‑to‑day social media activities. The position is full‑time and based on‑site in the Lahore District.

Key responsibilities

• Create and schedule posts across Facebook, Instagram and other relevant platforms.
• Monitor engagement, track campaign performance and prepare concise performance reports.
• Conduct basic market and audience research to inform targeting and messaging.
• Collaborate with design and content teams to ensure brand‑consistent communication.
• Provide recommendations to improve reach, conversions and overall digital marketing effectiveness.

Required profile

• Strong marketing and market‑planning abilities with a focus on digital channels.
• Effective written and verbal communication for internal teams and social media audiences.
• Basic understanding of sales principles and lead‑generation through digital marketing.
• Bachelor’s degree or ongoing studies in Marketing, Business, Communications or a related field (preferred).
• Previous internship or entry‑level experience in digital marketing or social media management is a plus but not mandatory.

Required skills

• Familiarity with Meta Ads Manager.
• Experience using Facebook, Instagram and optionally TikTok or LinkedIn for business purposes.