Lifecycle Marketing Specialist (Email, Push and In App)

About the role

ReelStay is a travel app where guests book stays after watching short videos from people who stayed there, and creators earn on the bookings their reels bring in. The company is based in Venice, CA, with a team in Lahore. This full-time, in-office role reports to the ReelStay team and owns every email, push notification, in-app message and popup sent, from the welcome email to the check-in reminder and Black Friday offer. It is judged on whether people return each week, book stays and post reels.

Key responsibilities

• Create campaigns across email, push and in-app: offers, new stays and creators, feature launches, holidays and slow weeks.
• Study competitors monthly (Airbnb, Booking.com, Expedia, Hopper and others) and pitch the ReelStay version.
• Run and build automated flows: welcome, left a booking halfway, before and after the stay, price drop, and come-back messages.
• Write pushes and flows that react to user actions, and design in-app messages and popups.
• Keep sends on brand across Apple Mail, Gmail and Outlook, dark mode, and ensure every push opens the right screen on iPhone and Android.
• Own email deliverability: SPF, DKIM and DMARC, one-click unsubscribe, list cleaning and Google Postmaster Tools, keeping spam complaints under 0.1%.
• Work with the app team on Live Activities, home screen widgets, App Store In-App Events and web push.
• Set weekly caps and quiet hours, track unsubscribes, turn-offs and uninstalls, and report on clicks, bookings, revenue and reels posted.
• Comply with US, Canadian, EU and UK email laws, California privacy law and Apple and Google notification policies.

Required profile

• 2 to 4 years running email and push or in-app messaging for a consumer app or brand; travel, marketplace, social or creator apps are a plus.
• Professional written and spoken English, as the audience is US-based.
• Campaigns created by yourself, with good taste and clean writing.
• First 90 days: audit existing sends, launch missing flows and a new notification-on request, run a first campaign, launch one phone feature with the app team and send a weekly report.

Required skills

• Real HTML and CSS for email, able to fix a broken template.
• Hands-on deliverability (SPF, DKIM, DMARC, spam spikes, list cleaning).
• Experience with a platform such as Brevo, Braze, Customer.io, Klaviyo, Iterable or OneSignal.
• Knowledge of how iPhone and Android handle notifications, and experience with app developers on deep links and test builds.
• Nice to have: SQL, PostHog, Amplitude or Mixpanel, Figma, and experience shipping Live Activities, widgets or Android Live Updates.

To apply, send a résumé, three emails you built and three pushes or in-app messages you wrote, with results, plus a test you ran and what you learned, and one idea for ReelStay.