Manager - Global Growth

About the role

TCF is looking for a Manager - Global Growth to lead international donor acquisition and drive digital fundraising performance across key global markets. The role expands TCF's brand presence and optimizes digital campaigns to maximize ROI.

Key responsibilities

• Develop and execute digital growth strategies across global markets (US, UK, Canada, Middle East, Europe, Australia, Pakistan)
• Identify and prioritize high-potential donor segments and geographies
• Create and manage digital media budgets for TCF and its country partners
• Lead media planning and buying across Meta, Google and programmatic channels
• Manage campaigns from ideation through launch and optimization
• Monitor performance with GA4, attribution models and platform analytics, and generate insights to improve conversion rates and ROI
• Work with internal teams, media agencies, platform reps and tech vendors
• Oversee updates to fundraising products and donation platforms, and manage website content, UX and conversion funnel optimization
• Explore new digital channels and partnerships and stay up to date on industry trends

Required profile

• Bachelor's degree in Marketing, Digital Advertising or a relevant field
• At least 3 to 4 years of experience in media planning and buying or digital marketing
• Excellent communication, analytical and project management skills

Required skills

• Meta Ads Manager, Google Ads and Google Analytics 4 (GA4)
• Attribution models, conversion tracking and ROI analysis
• Website management, donation platforms and CRM tools are a plus