Marketing Executive (PR & Social)

About the role

Fit by oladoc is looking for a Marketing Executive based in Lahore to bring its wellness brand to life on the ground and on social media. The role covers PR and on-ground activations, social media content, influencer and partner collaborations, event execution and results tracking. It is an on-site position, Monday to Friday.

Key responsibilities

• Plan and execute high-impact PR and brand activations across key partner touchpoints, building relationships and driving user growth.
• Plan, create and run content on Instagram, TikTok and other platforms, from trend-based reels to campaign shoots and partner content.
• Work with influencers, trainers and brand partners to create viral moments and measurable growth.
• Plan and manage pop-ups, launches and experiential events that turn strangers into loyal users.
• Track KPIs across activations and social campaigns, optimise performance and ensure initiatives contribute to user growth and brand reach.

Required profile

• A people person who can engage partners, creators and community stakeholders.
• Creative and trend-savvy, able to make wellness look cool and shareable.
• A problem solver who handles event-day chaos and tight timelines calmly.
• Social native who understands reels, hooks and what makes content perform.