Marketing Manager – Digital & Brand Lead

About the role

We are seeking a passionate Marketing Manager to drive the digital and brand strategy for a Chicago‑based accounting firm serving SMBs across the United States. Based in our Lahore office, you will own end‑to‑end marketing execution and ensure the firm remains top‑of‑mind for business owners and referral partners.

Key responsibilities

• Plan, write and deploy monthly email newsletters, tax alerts and client communications; manage email platforms and track performance metrics.
• Own the firm’s LinkedIn presence, create a content calendar, post regularly and grow the audience; manage Facebook, Instagram and YouTube with platform‑specific content.
• Maintain and grow the website as an educational resource, handle on‑page SEO, keyword research, meta descriptions and WordPress updates.
• Maintain visual identity and brand voice, write blog posts, case studies and client guides, and build a library of brand‑approved templates.
• Track KPIs such as email engagement, social reach, website traffic and lead generation; deliver a monthly marketing dashboard to leadership.

Required profile

• 3‑5 years of hands‑on marketing experience, especially email marketing and social media.
• Strong English writing skills with the ability to simplify complex topics.
• Bachelor’s degree in Marketing, Communications, Journalism or a related field.
• Project‑management capability to juggle multiple deliverables.

Required skills

• Mailchimp, HubSpot, Constant Contact (email platforms).
• LinkedIn, Hootsuite, Buffer (social scheduling tools).
• Canva, Adobe Creative Suite (design tools).
• WordPress (website management).
• SEO tools for keyword research and on‑page optimization.