Marketing Manager - International B2B

About the role

This Marketing Manager position covers international B2B marketing, lead generation and growth for a company offering technical services such as AI solutions, software development and staff augmentation. Performance is measured by qualified leads, marketing-generated opportunities, conversion rates, pipeline contribution, organic visibility and campaign ROI.

Key responsibilities

• Develop and execute marketing strategies for international markets, defining target audiences, buyer personas, service positioning and brand messaging.
• Plan and run B2B lead generation campaigns on LinkedIn, Google, email and other digital channels.
• Drive SEO, GEO and AEO strategies to improve visibility across search engines and AI-powered platforms.
• Create service pages, case studies, blogs and thought leadership content.
• Implement AI tools for research, content creation, personalization and campaign optimization.
• Build marketing automation workflows for lead capture, nurturing, scoring and follow-ups.
• Manage CRM integrations and automation tools such as HubSpot, Zoho, n8n, Make and Zapier.
• Plan and optimize paid advertising, email marketing and account-based marketing campaigns.
• Work with Business Development teams to generate qualified opportunities and improve conversions.
• Monitor campaign performance, budgets, lead quality and pipeline contribution.
• Lead the marketing team, coordinate internal resources, freelancers and agencies, and produce reports and dashboards.

Required profile

• Bachelor's degree in Marketing, Business or a related field.
• 4-6 years of marketing experience, preferably in a software services or IT company.
• Strong experience in international B2B marketing and lead generation.
• Ability to promote technical services such as AI solutions, software development and staff augmentation.

Required skills

• Hands-on expertise in LinkedIn marketing, SEO, GEO/AEO, paid campaigns and email marketing.
• Experience with AI marketing tools and marketing automation platforms.
• Knowledge of CRM systems, lead nurturing and campaign analytics.
• Preferred: HubSpot, Zoho, GA4, Google Search Console, n8n, Make, Zapier and account-based marketing.