Marketing Manager – South Asia (Pakistan focus)

About the role

We are looking for a dynamic Marketing Manager to lead all marketing activities across South Asia, with a primary focus on Pakistan and additional coverage of neighboring markets such as Bangladesh and Sri Lanka. The role will drive brand awareness, product launches, and partner collaborations to accelerate sales growth.

Key responsibilities

• Analyse local PV module market conditions, competitive landscape, and partner ecosystem to shape marketing strategies.
• Lead product launch campaigns and seasonal promotions.
• Establish joint‑marketing partnerships with distributors, leveraging their digital and physical assets to promote the AIKO brand.
• Provide full marketing support to partners and collaborate with Business Development teams.
• Plan and execute regional brand events, trade shows, and customer engagements.
• Work closely with the global brand team and Marketing HQ to ensure brand and PR consistency, and identify local communication partners.

Required profile

• Minimum 5 years of local marketing experience (industry‑agnostic).
• Proven expertise in B2B/B2C brand building, channel co‑marketing, and value‑based product marketing.
• Fluent English and ability to speak at least one local language.
• Business‑oriented, results‑driven mindset with a proactive attitude.
• Experience in the PV (photovoltaic) industry is preferred.

Required skills