Marketing Specialist

About the role

We are seeking a creative and driven Marketing Specialist to strengthen our brand presence and support business growth across digital and on‑ground platforms. The role will involve planning and executing campaigns, managing PR activities, and coordinating events to enhance customer engagement.

Key responsibilities

• Plan, launch and monitor digital and on‑ground marketing campaigns.
• Coordinate with external marketing and creative agencies.
• Provide regular updates, reports and strategic inputs to the CEO.
• Manage public‑relations activities, collaborations and influencer partnerships.
• Organise brand events, product launches and promotional activities.
• Track brand visibility, customer engagement and competitor trends.
• Ensure consistent brand identity across all channels.

Required profile

• Bachelor’s degree in Marketing, Business or a related field.
• 1–2 years of marketing experience, preferably in F&B, restaurant or retail.
• Strong communication, coordination and presentation abilities.
• Creative mindset with solid understanding of branding.
• Ability to work independently and handle multiple tasks.

Required skills

What we offer

• Competitive salary ranging from PKR 100,000 to 120,000.
• Additional perks and benefits.