Meta Ads Specialist

About the role

The BranPac, a 360° digital marketing agency, seeks an experienced Performance Marketing Specialist with strong expertise in Meta Ads to drive online sales for fast‑fashion and clothing brands.

Key responsibilities

• Plan, execute and optimise Meta Ads campaigns focused on revenue growth and profitability.
• Manage budgets, bidding strategies, audience targeting, prospecting and retargeting.
• Develop and test ad creatives such as reels, videos, carousels and product ads.
• Analyse performance metrics (ROAS, CPA, CTR, CPC, CPM, conversion rate, AOV) and product‑level data to identify growth opportunities.
• Collaborate with creative and e‑commerce teams to improve ad performance and prepare performance reports with actionable recommendations.

Required profile

• Approximately 4 years of hands‑on performance‑marketing experience, primarily with Meta Ads.
• Proven track record managing paid campaigns for fast‑fashion, clothing or apparel e‑commerce brands.
• Strong analytical, problem‑solving and reporting skills in a fast‑paced agency environment.

Required skills

• Meta Ads Manager (campaign scaling, retargeting, audience segmentation, A/B testing).
• Meta Pixel and Conversions API.
• Google Analytics 4 (GA4).
• Shopify or other e‑commerce platforms.