Meta Ads Specialist – Performance‑Driven Advertising

About the role

Propstar Technologies is looking for a data‑driven Meta Ads Specialist to plan, launch and optimise paid campaigns on Facebook and Instagram. The role focuses on generating leads, acquiring customers and delivering measurable ROI while collaborating closely with marketing and creative teams.

Key responsibilities

• Plan, launch and manage Meta (Facebook & Instagram) advertising campaigns.
• Develop performance‑focused strategies to maximise conversions and ROI.
• Conduct audience research, targeting and segmentation.
• Implement A/B testing for ad creatives, copy and landing pages.
• Monitor performance, optimise campaigns continuously and manage budgets.
• Analyse data, generate performance reports and share insights.
• Work with creative teams to produce high‑converting ad assets.
• Stay updated on Meta policy changes, platform trends and algorithm updates.

Required profile

• Proven experience managing Meta Ads campaigns.
• Strong expertise with Meta Ads Manager and campaign optimisation.
• Experience setting up Meta Pixel and conversion tracking.
• Understanding of lead generation and sales‑funnel strategies.
• Analytical mindset with solid data interpretation skills.
• Ability to handle multiple campaigns simultaneously.
• Excellent communication and reporting abilities.

Required skills

• Meta Ads Manager
• Meta Pixel implementation
• Conversion tracking
• Audience targeting and segmentation
• A/B testing
• Data analysis and performance reporting

What we offer

• Opportunity to work on high‑impact digital marketing campaigns.
• Collaborative, performance‑driven environment.
• Continuous learning and professional development.
• Contribution to scalable marketing systems that drive business growth.