Paid Media Trainee

About the role

SparkX Marketing is a growth-focused performance marketing agency that helps businesses turn ad spend into measurable, profitable results. It is looking for a Paid Media Trainee for a full-time, hybrid role based in Lahore, with some flexibility to work from home. The trainee learns paid media under the mentorship of experienced professionals.

Key responsibilities

• Assist in setting up, monitoring and optimizing paid advertising campaigns on Meta, Google and other relevant channels
• Help conduct basic audience and keyword research
• Compile performance reports
• Support senior media buyers in testing creatives and targeting strategies
• Collaborate with the marketing team and maintain accurate documentation of campaigns and results

Required profile

• Bachelor's degree in Marketing, Business, Economics or a related field, or equivalent practical experience
• Strong analytical and quantitative skills, able to interpret campaign data and performance metrics
• Clear written and verbal communication and teamwork skills
• Curiosity, willingness to learn and comfort in a fast-paced, performance-driven environment
• Ability to manage time, prioritize tasks and handle several campaigns or projects under guidance

Required skills

• Basic understanding of digital marketing concepts, including paid media, funnels and conversion tracking
• Proficiency with spreadsheets and presentation tools such as Excel/Google Sheets and PowerPoint/Google Slides
• Familiarity with Meta Ads Manager, Google Ads or similar platforms is a plus; training is provided